Communicating Strategy.

Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message.

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Year of publication:	2008
Authors:	Jones, Phil
Publisher:	Abingdon : Ashgate Publishing Ltd
Subject:	Strategisches Management \| Strategic management \| Organisatorischer Wandel \| Organizational change \| Interne Kommunikation \| Internal communication \| Leistungsmotivation \| Work motivation

Extent:	1 online resource (196 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based on publisher supplied metadata and other sources. Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index
ISBN:	978-0-7546-8288-2 ; 978-0-566-08810-0
Classification:	Kommunikationswissenschaft: Allgemeines ; Strategie, Taktik
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012688228