Communication and control processes in the delivery of service quality
Valerie A. Zeithaml, Leonard L. Berry and A. Parasuraman
| Year of publication: |
2009
|
|---|---|
| Authors: | Zeithaml, Valerie A. ; Berry, Leonard L. ; Parasuraman, A. |
| Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 214-234
|
| Subject: | Dienstleistung | Services | Produktqualität | Product quality | Management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836350