• 1. Introduction
  • 2. Planning communication and visibility
  • 2.1 Planning criteria
  • 2.1.1 Communication and visibility criteria
  • 2.1.2 Branding
  • 2.1.3 Exceptional situations
  • 2.2 Target audiences
  • 2.3 Communication and visibility plan
  • 2.4 Pooling of communication and visibility resources
  • 2.5 EU visibility after completion of the EU-financed phase
  • 3. Implementing communication and visbility
  • 3.1 Online communication and visibility
  • 3.1.1 Websites
  • 3.1.2 Social media
  • 3.1.3 Electronic newsletters, online articles and blogs
  • 3.2 Information campaigns, events, visits, stakeholder meetings
  • 3.3 Press and media
  • 3.3.1 Press releases
  • 3.3.2 Press conferences
  • 3.3.3 Press visits
  • 3.4 Audio-visual material, photography and other productions
  • 3.4.1 Video
  • 3.4.2 Audio
  • 3.4.4 Other types of production
  • 3.5 Communication and visibility in print
  • 3.5.1 Newsletters, leaflets, brochures and other printed materials
  • 3.5.2 Displays
  • 3.5.3 Vehicles, supplies and equipment
  • 3.5.4 Stationery, business cards, letterheads, etc.
  • 3.6 Intellectual property rights
  • 3.6.1 The implementing partner's ownership of the communication results
  • 3.6.2 The EU's right to use communication results and pre-existing rights
  • 3.6.3 Identification and evidence of granting of pre-existing rights
  • 3.6.4 Moral rights of creators
  • 3.6.5 Image rights and sound recordings
  • 3.6.6 Copyright notice
  • 4. Reporting
  • 4.1 Reporting on communication and visibility
  • 4.2 Visibility of reports
  • 5. Legal and contractual issues
  • 5.1 The legal obligation to communicate
  • 5.1.1 Legal basis
  • 5.1.2 Exceptions to visibility requirements
  • 5.2 EU visual identity rules
  • 5.2.1 The EU emblem
  • 5.2.2 Alterations and additions
  • 5.3 Explaining the European Union
  • 5.4 Disclaimers
  • 5.5 International organisations and agencies of Member States
  • 5.6 Visibility in multi-donor set-ups
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011894801