- 1. Introduction
- 2. Planning communication and visibility
- 2.1 Planning criteria
- 2.1.1 Communication and visibility criteria
- 2.1.2 Branding
- 2.1.3 Exceptional situations
- 2.2 Target audiences
- 2.3 Communication and visibility plan
- 2.4 Pooling of communication and visibility resources
- 2.5 EU visibility after completion of the EU-financed phase
- 3. Implementing communication and visbility
- 3.1 Online communication and visibility
- 3.1.1 Websites
- 3.1.2 Social media
- 3.1.3 Electronic newsletters, online articles and blogs
- 3.2 Information campaigns, events, visits, stakeholder meetings
- 3.3 Press and media
- 3.3.1 Press releases
- 3.3.2 Press conferences
- 3.3.3 Press visits
- 3.4 Audio-visual material, photography and other productions
- 3.4.1 Video
- 3.4.2 Audio
- 3.4.4 Other types of production
- 3.5 Communication and visibility in print
- 3.5.1 Newsletters, leaflets, brochures and other printed materials
- 3.5.2 Displays
- 3.5.3 Vehicles, supplies and equipment
- 3.5.4 Stationery, business cards, letterheads, etc.
- 3.6 Intellectual property rights
- 3.6.1 The implementing partner's ownership of the communication results
- 3.6.2 The EU's right to use communication results and pre-existing rights
- 3.6.3 Identification and evidence of granting of pre-existing rights
- 3.6.4 Moral rights of creators
- 3.6.5 Image rights and sound recordings
- 3.6.6 Copyright notice
- 4. Reporting
- 4.1 Reporting on communication and visibility
- 4.2 Visibility of reports
- 5. Legal and contractual issues
- 5.1 The legal obligation to communicate
- 5.1.1 Legal basis
- 5.1.2 Exceptions to visibility requirements
- 5.2 EU visual identity rules
- 5.2.1 The EU emblem
- 5.2.2 Alterations and additions
- 5.3 Explaining the European Union
- 5.4 Disclaimers
- 5.5 International organisations and agencies of Member States
- 5.6 Visibility in multi-donor set-ups
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011894801