Communication and Visibility in EU-financed external actions : Requirements for implementing partners ; (Projects)

The European Union (EU) funds operations outside its borders (known as 'external actions') in response to international challenges and crises and in order to project its values, reduce poverty and contribute to peace and prosperity in the world. Effective communication concerning these operations helps raise awareness of the external policies and actions of the Union in its role as a global player, and provides accountability and transparency on the use of EU funds to taxpayers and the citizens of partner countries. The general purpose of these Communication and Visibility Requirements ('the Requirements') is to ensure that any communication on EU-funded external actions is consistent with the Union's values and political priorities and with other EU-related communication activities and events.

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Year of publication:	2018
Institutions:	Europäische Kommission ; Europäischer Auswärtiger Dienst (contributor)
Subject:	Außenpolitik \| foreign policy \| Entwicklungshilfe \| development aid \| EU \| Informationsmanagement \| information management \| Kommunikationspolitik \| communication policy

1. Introduction
2. Planning communication and visibility
2.1 Planning criteria
2.1.1 Communication and visibility criteria
2.1.2 Branding
2.1.3 Exceptional situations
2.2 Target audiences
2.3 Communication and visibility plan
2.4 Pooling of communication and visibility resources
2.5 EU visibility after completion of the EU-financed phase
3. Implementing communication and visbility
3.1 Online communication and visibility
3.1.1 Websites
3.1.2 Social media
3.1.3 Electronic newsletters, online articles and blogs
3.2 Information campaigns, events, visits, stakeholder meetings
3.3 Press and media
3.3.1 Press releases
3.3.2 Press conferences
3.3.3 Press visits
3.4 Audio-visual material, photography and other productions
3.4.1 Video
3.4.2 Audio
3.4.4 Other types of production
3.5 Communication and visibility in print
3.5.1 Newsletters, leaflets, brochures and other printed materials
3.5.2 Displays
3.5.3 Vehicles, supplies and equipment
3.5.4 Stationery, business cards, letterheads, etc.
3.6 Intellectual property rights
3.6.1 The implementing partner's ownership of the communication results
3.6.2 The EU's right to use communication results and pre-existing rights
3.6.3 Identification and evidence of granting of pre-existing rights
3.6.4 Moral rights of creators
3.6.5 Image rights and sound recordings
3.6.6 Copyright notice
4. Reporting
4.1 Reporting on communication and visibility
4.2 Visibility of reports
5. Legal and contractual issues
5.1 The legal obligation to communicate
5.1.1 Legal basis
5.1.2 Exceptions to visibility requirements
5.2 EU visual identity rules
5.2.1 The EU emblem
5.2.2 Alterations and additions
5.3 Explaining the European Union
5.4 Disclaimers
5.5 International organisations and agencies of Member States
5.6 Visibility in multi-donor set-ups

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