Communication assimilation to target groups' culture : a study of hypermedia design practice
Ralf Wagner; Judith Dödtmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Wagner, Ralf ; Dödtmann, Judith |
| Publisher: |
Kassel : Univ., DMCC, Dialog Marketing Competence Center |
| Subject: | Multimedia | Website | Benutzerfreundlichkeit | Usability | Netzplantechnik | Project network techniques | Zielgruppe | Target group | Kulturelle Identität | Cultural identity |
| Extent: | VII, 16 S. graph. Darst. |
|---|---|
| Series: | Working paper / Dialog Marketing Competence Center. - Kassel : Univ., ISSN 1868-9299, ZDB-ID 2521129-8. - Vol. Nr. 13 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010210892