Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train

Starting from the idea that nowadays the companies use the promotion and communication by event more and more because of the advantages it entails, this paper uses the marketing quantitative research as a tool and it's scope is to present the opinions and the attitudes of the people that participated to seminaries within a project supported by European funds, regarding their efficiency as a tool for information and training.

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Year of publication:	2012
Authors:	Chitu, Ioana Bianca ; Tecău, Alina Simona
Published in:	Annals of the University of Petrosani, Economics. - University of Petrosani, Romania. - Vol. 12.2012, 3, p. 27-38
Publisher:	University of Petrosani, Romania
Subject:	communication by event \| seminars \| marketing research \| focus group

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Extent:	application/pdf
Type of publication:	Article
Classification:	c38 ; M31 - Marketing ; M37 - Advertising
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011067155