In our days, the electronic communication media is important because the communication forms based on interactivity lead the participants in the act of sending and receiving information to become more than simply issuers, listeners or viewers, integrating them into a dynamic system.In this approach, the study paper aims to prove the relationship between personal development and that of society determined by the new interactive communication instruments. At the individual level, training, education, health, interpersonal relationships are easier to be acquired and amplified Also, the local communities, companies, educational institutions or non-profit organizations increasingly approach themselves to the citizens, receive their problems and try to solve them efficiently. On the other hand, the expansion of the modern means of communication became possible by the steadily decreasing costs of information and of the appropriate management technologies.Virtual communities may, however, only partially replace the traditional communities and the direct physical interaction between people, because online connections are made between people, not between places. Moreover, a high degree of interconnection involves the spreading of ideas, links and various discoveries or improvements of some already existing equipment and processes.The content of this study paper is created using secondary sources of information '" with limited and also limiting feature '" in an office research, the areas of analysis being studied separately. The result of the study paper is to evidence the fact that the interest for the interactive electronic communication is increasing. We support the idea that such communication contributes to business development in a particular field, in the social sector, but it is better to be aware of its less desirable effects from which we can notice the loss of privacy, the identity theft, the aggressive promotion etc.In our opinion, in this study paper we only partially achieved to highlight the increasingly strong relationship between communication, interactivity and electronic media and, therefore, we hope that this demarche will be continued in other research.
