Communication drivers for drug adoption in an uncertain world
Year of publication: |
2016
|
---|---|
Authors: | Goswami, Dipanjan ; Boon-Itt, Sakun ; Jain, Neera ; Agarwal, D. R. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 10.2016, 1, p. 75-103
|
Subject: | Structural equation model | Communication drivers | Hypertension management | Late entrant branded drug | Marketing uncertainty | Prescribing decision | Strukturgleichungsmodell | Entscheidung | Decision | Kommunikation | Communication | Welt | World |
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