Communication using celebrities in the non-profit sector: Determinants of its effectiveness
| Year of publication: |
2013
|
|---|---|
| Authors: | de los Salmones, Maria del Mar Garcia ; Dominguez, Rafael ; Herrero, Angel |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 32.2013, 1, p. 101-120
|