Communicative interaction as an instrument for integration and coordination in an aerospace supply chain

Purpose – This paper seeks to explore the effects of communicative interaction on integration and coordination of a commercial aerospace supply chain. Design/methodology/approach – A perspective of supply chains as complex activity networks is used for data analysis based on in‐depth interviews in a global setting. Themes for interviews were identified through literature research. Findings – The paper finds that integration through risk‐sharing partnerships is chosen for co‐developing expertise and innovative capacity. Practices of integration and coordination through communicative interaction are emerging while they are producing innovative solutions and competitive advantage. The multi‐voiced interaction between partners in the supply chain is assisting in moving the product beyond what the airframe manufacturer could have created alone. Originality/value – The paper provides evidence of changing interactive practices in commercial aerospace supply chains. By applying concepts of supply chains as he interaction of multiple work activities this assists in comprehending the forces of change. Communicative interaction within the supply chain is used for co‐construction of meaning to enhance change and development.