Communion-over-agency effects on advertising effectiveness
Year of publication: |
2015
|
---|---|
Authors: | Infanger, Martina ; Sczesny, Sabine |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 2, p. 285-306
|
Subject: | agency | communion | gender stereotype | advertising effectiveness | likeability | Werbewirkung | Advertising effects | Geschlecht | Gender | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
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