Communities dominate brands : business and marketing challenges for the 21st century
by Tomi T. Ahonen and Alan Moore
| Year of publication: |
2005 ; 2. print
|
|---|---|
| Authors: | Ahonen, Tomi T. ; Moore, Alan |
| Publisher: |
London : Futuretext |
| Subject: | Marketing | Verbraucherverhalten | Psychologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 274 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-9544327-3-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004890703