Community-based Innovation bei adidas
Dominik Walcher
| Year of publication: |
2008
|
|---|---|
| Authors: | Walcher, Dominik |
| Published in: |
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-2757-3. - 2008, p. 89-105
|
| Subject: | adidas Group | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Social Web | Social web | Sportartikelbranche | Sporting goods industry | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003709956