Community identification increases consumer-to-consumer helping, but not always
Zachary Johnson; Carolyn Massiah and Jeffrey Allan
| Year of publication: |
2013
|
|---|---|
| Authors: | Johnson, Zachary ; Massiah, Carolyn ; Allan, Jeffrey |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 2, p. 121-129
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour | Social Web | Social web | Marketingmanagement | Marketing management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747204