Community in context : comparing brand communities and retail store communities
Cara Peters, Charles D. Bodkin
| Year of publication: |
November 2018
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|---|---|
| Authors: | Peters, Cara ; Bodkin, Charles D. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 1-11
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| Subject: | Retail store community | Rituals and traditions | Brand community | Moral responsibility | Shared consciousness | Social interactions | Einzelhandel | Retail trade | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Social Web | Social web | Gemeinschaft | Community | Corporate Social Responsibility | Corporate social responsibility | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929850