Community members' perception of brand community character : construction and validation of a new scale
Marleen Relling & Oliver Schnittka & Christian M. Ringle & Henrik Sattler & Marius Johnen
| Year of publication: |
November 2016
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|---|---|
| Authors: | Relling, Marleen ; Schnittka, Oliver ; Ringle, Christian M. ; Sattler, Henrik ; Johnen, Marius |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 36.2016, p. 107-120
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| Subject: | Brand community | Brand loyalty | Community loyalty | Perception of brand community character | Scale development | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.07.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616011