Companies, People, Ideas - Book Excerpt - Creating a Killer Product - Don't worry about who your customer is. Make something he can "hire" to do a job.
| Year of publication: |
2003
|
|---|---|
| Authors: | Christensen, Clayton M. ; Raynor, Michael E. |
| Published in: |
Forbes : business and finance. - New York, NY : Forbes Publ. Co., ISSN 0015-6914, ZDB-ID 7162637. - 2003 (13.10.), p. 82-87
|