Comparative advertising in India : a content analysis of English print advertisements
Year of publication: |
2010
|
---|---|
Authors: | Kalro, Arti D. ; Sivakumaran, Bharadhwaj ; Marathe, Rahul R. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 4, p. 377-394
|
Subject: | Printwerbung | Print advertising | Vergleichende Werbung | Comparative advertising | Werbewirkung | Advertising effects | Indien | India |
-
Beard, Fred, (2015)
-
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K., (2020)
-
Jain, Varsha, (2015)
- More ...
-
Direct or indirect comparative ads : the moderating role of information processing modes
Kalro, Arti D., (2013)
-
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D., (2017)
-
Direct or indirect comparative ads: The moderating role of information processing modes
Kalro, Arti D., (2013)
- More ...