Comparative Effects of Organization-Public Relationships and Product-related Attributes on Brand Attitude
| Year of publication: |
2005
|
|---|---|
| Authors: | Kim, Jeesun ; Chan-Olmsted, Sylvia |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 11.2005, 3, p. 145-170
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