A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Piyanuch Preechanont and Tao Lu
| Year of publication: |
2013
|
|---|---|
| Authors: | Preechanont, Piyanuch ; Lu, Tao |
| Published in: |
Journal of enterprising culture. - Singapore [u.a.] : World Scientific Publishing, ISSN 0218-5563, ZDB-ID 2225562-X. - Vol. 21.2013, 4, p. 495-532
|
| Subject: | Business to business (B2B) | guanxi | identity construction | interorganizational relationship | interpersonal relationship | relationship marketing | sensemaking | small business | owner-manager | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | China | KMU | SME | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network | Großbritannien | United Kingdom | Verhalten in Organisationen | Organizational behaviour | Persönlichkeitspsychologie | Personality psychology | Unternehmenskooperation | Inter-firm cooperation | Vertrauen | Confidence |