Comparing benefit- and attribute-based menu assortments : an exploratory study
Year of publication: |
2017
|
---|---|
Authors: | Kwon, Eunjin ; Mattila, Anna |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 1, p. 87-101
|
Subject: | Consumer behaviour | Experimental design | Perceived variety | Restaurant menu | Konsumentenverhalten | Experiment | Gastronomie | Restaurant industry |
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