Comparing complete and partial classification for identifying customers at risk
| Year of publication: |
2003
|
|---|---|
| Authors: | Bloemer, Josée M.M. ; Brijs, Tom ; Vanhoof, Koen ; Swinnen, Gilbert |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 20.2003, 2, p. 117-132
|