Comparing covariance structure models: A general methodology
| Year of publication: |
1995
|
|---|---|
| Authors: | Rust, R.T. ; Lee, C. ; Valente Jr, E. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 12.1995, 4, p. 279-292
|