Comparing customer perceptions of potential autonomous vehicle manufacturers : an analysis of the relationship between corporate reputation and intention to use
Jan-Gerrit Grotenhermen, Sven-Olaf Gerdt and Gerhard Schewe
| Year of publication: |
2020
|
|---|---|
| Authors: | Grotenhermen, Jan-Gerrit ; Gerdt, Sven-Olaf ; Schewe, Gerhard |
| Published in: |
International journal of automotive technology and management : IJATM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-5012, ZDB-ID 2049255-8. - Vol. 20.2020, 4, p. 408-435
|
| Subject: | autonomous driving | customer acceptance | usage intention | corporate reputation | automotive manufacturer | manufacturer reputation | adverse events | Firmenimage | Corporate reputation | Kfz-Industrie | Automotive industry | Innovationsakzeptanz | Innovation adoption | Industrie | Manufacturing industries | Reputation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Autonomes Fahrzeug | Autonomous vehicle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJATM.2020.112027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391371