Comparing Derived Importance Weights Across Attributes.
| Year of publication: |
1982
|
|---|---|
| Authors: | Wittink, Dick R ; Krishnamurthi, Lakshman ; Nutter, Julia B |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 8.1982, 4, p. 471-74
|
| Publisher: |
University of Chicago Press |