Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Marieke de Mooij
| Year of publication: |
2017
|
|---|---|
| Authors: | Mooij, Marieke K. de |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 3, p. 444-456
|
| Subject: | Culture | Hofstede | Schwartz | GLOBE | Cross-cultural research | Dimensional models | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Welt | World | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2016-0047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011709279