Comparing dynamic consumer decision processes in real and computer simulated environments
by Raymond Burke
| Year of publication: |
1991 ; Paperback ed.
|
|---|---|
| Authors: | Burke, Raymond |
| Publisher: |
Cambridge, Mass. : Marketing Science Inst. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 91, 116 |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 9-9931-8021-1 |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004367329