Comparing methods of measuring brand personality traits
Jenni Romaniuk
| Year of publication: |
2008
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|---|---|
| Authors: | Romaniuk, Jenni |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 16.2008, 2, p. 153-161
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884894