Comparing online reviews of hyper-local restaurants using deductive content analysis
Yoonah Kim, Imran Rahman, Shaniel Bernard
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Yoonah ; Rahman, Imran ; Bernard, Shaniel |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 86.2020, p. 1-9
|
| Subject: | Deductive content analysis | Extrinsic cures | Hyper-local | Intrinsic cues | Local food | Online review | Gastronomie | Restaurant industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing | Inhaltsanalyse | Content analysis | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.102445 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012241474