Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation
| Year of publication: |
1999
|
|---|---|
| Authors: | Hruschka, Harald ; Natter, Martin |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 114.1999, 2, p. 346-353
|
| Publisher: |
Elsevier |