Comparing the persuasiveness and professionalism of newspaper, blog, and social media sources of information in marketing and reviewing theatre
Year of publication: |
2016
|
---|---|
Authors: | Warne, Russell Thomas ; Drake-Brooks, Malisa M. |
Published in: |
Arts and the market. - Bingley : Emerald Group Publishing Limited, ISSN 2056-4945, ZDB-ID 2847144-1. - Vol. 6.2016, 2, p. 166-186
|
Subject: | Cultural economics | Purchasing behaviour | Hedonic goods | Theatre critics | Theatre marketing | Theatre reviews | Theater | Theatre | Social Web | Social web | Kulturökonomik | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Zeitung | Newspaper |
-
Der Einsatz von Social Media in der Kommunikationspolitik von Theatern
Pöllmann, Lorenz, (2013)
-
Kommunikation und Besucherbindung mittels Web 2.0
Koch, Heinz, (2010)
-
Why everything has changed : the recent revolution in cultural economics
Cowen, Tyler, (2008)
- More ...
-
“I Hope I Get It” : impact of Tony Award nominations and wins on Broadway production longevity
Warne, Russell Thomas, (2018)
- More ...