Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention
Gordhan K. Saini; Arvind Sahay
| Year of publication: |
2014
|
|---|---|
| Authors: | Saini, Gordhan K. ; Sahay, Arvind |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 6.2014, 1, p. 48-69
|
| Subject: | Emerging markets | Credit availability | Customer preference | Kirana stores | Low price guarantee | Retail formats | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Betriebsform | Retail format | Garantie | Warranty | Niedrigpreisstrategie | Low-cost strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010491872