Comparing Shopping Behavior In Real Lab Stores And Virtual Lab Store
| Year of publication: |
2012-05
|
|---|---|
| Authors: | Traynor, John ; Bordenave, Richard ; Desmet, Pierre |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Marketing research | Research methodology |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Classification: | M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010707526