Comparing the effectiveness of fixed and discounted prices in the US and South Korea
| Year of publication: |
2004
|
|---|---|
| Authors: | Suri, Rajneesh ; Manchanda, Rajesh V. ; Lee, Sungho |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 32.2004, 6-7, p. 328-339
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