Comparing theories to explain e-commerce adoption
Elizabeth E. Grandón; Suzanne A. Nasco; Peter P. Mykytyn Jr.
| Year of publication: |
2011
|
|---|---|
| Authors: | Grandón, Elizabeth E. ; Nasco, Suzanne Altobello ; Mykytyn Jr., Peter P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 3, p. 292-298
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| Subject: | Online-Handel | Online retailing | KMU | SME | Verbrauchereinstellung | Consumer attitudes | Verhalten | Behaviour | Strukturgleichungsmodell | Structural equation model | Lateinamerika | Latin America |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859047