Comparison advertising : a worldwide study ; with the special assistance of IAA National Chapters [u.a.]
Jean J. Boddewyn and Katherin Marton. A worldwide study sponsored by the International Advertising Association
| Year of publication: |
1978
|
|---|---|
| Authors: | Boddewyn, Jean J. ; Marton, Katherin |
| Institutions: | International Advertising Association (contributor) |
| Publisher: |
New York : Hastings House Publ. |
| Subject: | Werbung | Vergleichende Werbung |
| Extent: | X, 245 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8038-1249-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000558551