Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value
| Year of publication: |
2013
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|---|---|
| Authors: | Hansen, Jared M. ; McDonald, Robert E. ; Mitchell, Ronald K. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 3, p. 300-319
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