Competing in business-to-business sectors through pay-per-use services
Year of publication: |
2017
|
---|---|
Authors: | Gebauer, Heiko ; Haldimann, Marella ; Saul, Caroline Jennings |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 28.2017, 5, p. 914-935
|
Subject: | Servitization | Dynamic capabilities | Business-to-business sector | Pay-per-use services | Product-service-systems | Seizing capabilities | Product companies | Dynamische Kompetenzen | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Unternehmensdienstleistung | Business services |
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