Competing on many fronts: entry networks in an economy of multi-product firms
Year of publication: |
2006
|
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Authors: | Krämer, Jan ; Berninghaus, Siegfried ; Weinhardt, Christof |
Published in: |
Information management and market engineering. - Karlsruhe : Univ.-Verl., ISBN 3-86644-059-6. - 2006, p. 139-151
|
Subject: | Markteintritt | Market entry | Mehrproduktfertigung | Multiproduct production | Theorie | Theory | Unternehmensnetzwerk | Business network | Netzwerkökonomik | Network economics | Produktdifferenzierung | Product differentiation |
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