Competing on value : bridging the gap between brand and customer value
Simon Knox and Stan Maklan
| Year of publication: |
1998
|
|---|---|
| Authors: | Knox, Simon ; Maklan, Stan |
| Publisher: |
London [u.a.] : Financial Times [u.a.] |
| Subject: | Kundenorientierung | Wettbewerbsvorteil |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 235 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-63105-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004376788