Competition Analysis and its Role in the Adoption of Marketing Strategies

Markets have become far too competitive for organizations to focus efforts only on consumers, so in addition to market and customer analysis, an equally important step in terms of marketing audit, the predevelopment phase strategy marketing and its implementation in the future is to analyze competition. This article aims to present the main steps to be used for a comprehensive and efficient analysis competition.

MoreLess

Year of publication:	2012
Authors:	Francisca, Cruceru Anca ; Violeta, Radulescu
Published in:	Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XII.2012, 2, p. 668-672
Publisher:	Facultatea de Ştiinţe Economice
Subject:	competition \| competitive environment \| competitive analysis \| marketing strategies

More details

Extent:	application/pdf
Type of publication:	Article
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010926030