Competition-based dynamic pricing in online retailing : a methodology validated with field experiments
Year of publication: |
June 2018
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Authors: | Fisher, Marshall L. ; Gallino, Santiago ; Li, Jun |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 6, p. 2496-2514
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Subject: | online retailing | field experiment | competition-based dynamic pricing | stockouts | consumer choice | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Experiment | Preismanagement | Pricing strategy | Einzelhandel | Retail trade |
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