Competition between a manufacturer and a relicensing third party when customers are strategic
Year of publication: |
2023
|
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Authors: | Zhu, Qingyuan ; Yu, Chenghao ; Shen, Zhiyang ; Song, Malin |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 4, p. 2021-2040
|
Subject: | Industrie | Manufacturing industries | Wettbewerb | Competition | Theorie | Theory | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
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