Competition for attention in online social networks : implications for seeding strategies
Sarah Gelper, Ralf van der Lans, Gerrit van Bruggen
| Year of publication: |
2021
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|---|---|
| Authors: | Gelper, Sarah ; Lans, Ralf van der ; Bruggen, Gerrit H. van |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 2, p. 1026-1047
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| Subject: | social networks | information propagation | seeding strategies | networks | graphs | marketing | advertising and media | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Werbung | Advertising | Theorie | Theory | Informationsverbreitung | Information dissemination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2019.3564 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012505333