Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Gary M. Erickson and Robert Jacobson, Johny K. Johansson
| Year of publication: |
1992
|
|---|---|
| Authors: | Erickson, Gary M. |
| Other Persons: | Jacobson, Robert (contributor) ; Johansson, Johny K. (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 9.1992, 1, p. 23-37
|
| Subject: | Marketing | Kfz-Markt | Automotive market | USA | United States | 1971-1981 |
| Series: | |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001330013