Competition for memory retrieval between private label and national brands
Year of publication: |
2010
|
---|---|
Authors: | Nenycz-Thiel, Magda ; Sharp, Byron ; Dawes, John ; Romaniuk, Jenni |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1142-1147
|
Subject: | Handelsmarke | Store brand | Marktanteil | Market share | Wettbewerbsstrategie | Competitive strategy | Konsumentenverhalten | Consumer behaviour |
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