Competitive advantage as a mediating effect in the impact of green innovation and firm performance

Maya Novitasari, Dian Agustia

The objective of this study was to measure or assess competitive advantage in mediating the effect of green innovation on firm performance. The data in the study were PROPER companies for the 2010-2018 period and the sample was selected using purposive sampling so that 369 companies were obtained. The results of this study proved that green innovation had a positive effect on competitive advantage, the competitive advantage had a positive effect on firm performance, green innovation had no effect on firm performance, and competitive advantage mediated the effect of green innovation on firm performance. In reducing environmental problems, companies can apply green innovation to increase the company's competitive advantage and firm performance.

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Year of publication:	2023
Authors:	Novitasari, Maya ; Agustia, Dian
Published in:	Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 24.2023, 1, p. 216-226
Subject:	competitive advantage \| firm performance \| green innovation \| PROPER companies \| Unternehmenserfolg \| Firm performance \| Wettbewerbsvorteil \| Competitive advantage \| Innovation \| Umweltmanagement \| Environmental management \| Innovationsmanagement \| Innovation management

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.3846/btp.2023.15865 [DOI]
Classification:	E01 - Measurement and Data on National Income and Product Accounts and Wealth ; M21 - Business Economics ; Q56 - Environment and Development; Environment and Trade; Sustainability; Environmental Accounting
Source:	ECONIS - Online Catalogue of the ZBW

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