Competitive advantages in virtual markets - perspectives of "information-based marketing" in cyberspace

The aim of the following discussion is to present the division of markets into marketplace and marketspace and evaluate the significance of virtual value chains in opening up further possibilities in the marketplace and marketspace...

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Year of publication:	1998
Authors:	Kollmann, Tobias ; Weiber, Rolf
Institutions:	Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
Published in:	Universität Duisburg-Essen - Lehrstuhl für E-Business und E-Entrepreneurship - Veröffentlichungen European Journal of Marketing - Vol. 32 - No. 7/8, S. 603 ff
Subject:	Marktplatz \| Vorteil \| Electronic Commerce

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Extent:	524288 bytes 13 p. application/pdf
Type of publication:	Article
Language:	English
Classification:	Marketing. Other aspects ; IS Components ; Individual Articles ; No country specification
Source:	USB Cologne (business full texts)