Competitive behavior and product life cycles
Year of publication: |
1966
|
---|---|
Authors: | Buzzell, Robert Dow |
Published in: |
Proceedings of the ... National Conference of the American Marketing Association. - Chicago, Ill. : Assoc., ZDB-ID 610441-1. - Vol. 49.1966, p. 46-67
|
Subject: | Nahrungsmittel | USA | Produkt | Wettbewerb | Neues Produkt | Theorie | Theory | Produktlebenszyklus | Product life cycle | Produktivität | Productivity | Competition |
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