Competitive channel relationship management : when resellers establish competing manufacturer relationships
Year of publication: |
2012
|
---|---|
Authors: | Vinhas, Alberto Sa ; Gibbs, Richard |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 645-659
|
Subject: | Vertriebsweg | Distribution channel | B-to-B-Marketing | Business-to-business marketing | Wettbewerbsvorteil | Competitive advantage |
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