Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models
| Year of publication: |
1996
|
|---|---|
| Authors: | Cooper, Lee G. ; Klapper, Daniel ; Inoue, Akihiro |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 2, p. 224-238
|